We share the results of our research as a contribution to decoding the impact of COVID-19 on consumer markets, trends and behaviours.
Five shifts stood out — some accelerated by the pandemic, others set in motion by it:
- Consumer value orientation — buyers weigh value more deliberately across the basket.
- Sustainability matters even more — ethical and environmental expectations keep rising.
- Work from home is a new norm — reshaping routines, occasions and consumption.
- Changes in shopper loyalty — disrupted habits open the door to new choices.
- Communication that cuts through — the messages that earned attention during COVID.
Taken together, these shifts describe a consumer who is more deliberate, more values-driven and harder to reach with the old playbooks — a change that outlasts the pandemic that triggered it.
