Anna has over 15 years of experience in consumer insights both on the client and supplier side. Her main focus is brand strategy and innovations.

She has run a range of strategic innovation, positioning and segmentation projects across EU and Emerging markets and has solid experience in leading international projects & facilitating multicultural meetings (Pepsico, PLI, Unilever, LVMH, Colgate Palmolive, Pernod Ricard, Utair).

Anna founded Brandz&Numbers to offer clients new experience with personalizing consumers to make innovations relevant and authentic with unconventional methods of inquiry.

Anna has over 7 years of experience in business consulting for leading Nordic businesses such as Finnair, Fiskars and Telia in expansion to the emerging markets with FInPro.

Her main specialization now is Psychology as she is getting her PhD in developmental practices. She has run a number of research activities, such as focus group moderations and face-to-face interviews in business and as part of her thesis.

Anna supports projects at Brandz&Numbers with her acute psychology background and insight into human motives and actions.

Senior Financial Executive with 18 years of experience in «Big Four» public accounting and multinational corporations, covering start-up/high growth and mature organizations.

He has solid international track record in setting up and developing financial functions within organizations in several jurisdictions. Iurii has diverse industrial insight into IT, real estate, gambling industry, FMCG, retail and logistics.

His functional expertise covers all aspects of financial management, including managing complex corporate finance and restructuring projects, transaction structures and financial due diligence and making investment decisions, including M&A.

A hybrid between design and business stemming from a decade in both fields, Anastasia specializes in service design and content strategy.

Using human-centered design, whether through conducting emotional design research and ethnography, contextual inquiries, and persona creation, Anastasia incorporates these tools as an integral part of project solutions.

Anastasia supports projects at Brandz&Numbers with dual grounding in marketing and design thinking practices, translating actions to meaningful propositions.