Enfilade.
A business wargame to future-proof your strategy.
The cardinal mistake in any competitive endeavour is mirror-imaging, a wishful thinking that your rival will pursue the same goals, strategy and tactics as you do.
Enfilade© — from enfilading fire, a view from a flanking position — future-proofs your innovation strategy against competitive reactions by placing your business teams to the outside or to the flank of their current roles to act as a competitor. It prepares you not for what a rival will do, but for everything they could do.
Using rigorous analysis of competitive governance, doctrines and thinking, Enfilade© avoids mirror imaging bias and role-plays competitive strategies so that your teams can anticipate competitive actions better.
Five reasons to plan for what they could do.
Anticipates competitor moves before you launch
Analyzes competitive governance along with hard and soft KPIs.
Covers analysis of the competitive marketing mix.
Removes organizational bias in a safe-to-fail workshop setting
Weighs scenario's gains against its cost
Three rounds from your move to a competitor-proof plan.
Action
We as brandYou open as the brand setting out your strategy, launch or NPD and the moves you intend to make on the market.
Re-action
We as competitionTeams switch sides and play the rival, attacking your plan with every counter-move a real competitor could make.
Counteraction
We as brand againBack as the brand, you answer each threat turning exposed weaknesses into a stronger, competitor-proof action plan.
Enfilade©
Future-proof your move against any rival reaction.
See how Enfilade© turns war gaming into your competitive edge.
