HeatLab.
The Antidote to Groupthink.
Conformity drives groupthink. People silence themselves for fear of irritating others, or of weakening the group with their dissent, be it a business workshop or a consumer focus group.
But dissent is the only way to protect us from herd behavior and not to become slaves to other people’s creative ideologies, wild theories and zombie ideas.
With HeatLab© we know how to manage dissent and channel the discussion, so opposing arguments are reconciled into a strong product mix or a solid business narrative.
Five reasons a good argument beats a quiet room.
Studies the brand agenda from a number of viewpoints
Limits conformity and groupthink
Generates new ideas through debate
Discovers the true emotion behind actions
Creates a safe space for the 'silent' members of the group
Two sides argue. One decision comes out.
Team Loyal
Affirmative argumentLoyal brand users argue for the benefits of the existing or new product.
Team Critical
Negative argumentBrand non-users or rejectors expose the arguments against the product.
Rebruttal
Both teams run a series of cross-examinations to reach a consensus on future actions.
HeatLab©
Turn the argument in the room into your sharpest insight.
See how HeatLab© channels debate into decisions.
