Ideation with the end in mind

We have created a source of inspiration to boost creativity of your teams which allows to stay on top of trends and learn about best industry cases. Inspires teams to think out of the box by offering top trends from around the globe. Distracts people from usual tempo by placing them into different setting with unique innovations from different industries. Offers the best from the experts in the field. Offers inspiration from best-in-class brands, businesses and technology.

Defining insight with debates

Heatlab® is a method of co-creating with critical consumers to reach consensus on key elements
 of a product mix

Uses best of debates techniques to understand what
is right, not who is right.

Uses skepticism of critical users to better inform brand/product strategy.

Excellent check against product testing action standards.

Helps to understand product insight and benefit through debate to discover true consumer emotions and tensions.

Visualizing concepts

Quicksketcher® is a method of registering
 and transforming ideas into concepts to boost visual execution of comms

Transforms ideas into illustrations for further creative development.

Illustrates consumer stories and ideas.

Excellent at visualizing consumer tensions and emotions.

Allows to get instant reflections of consumers and team members on routes and design options.

Creates visual meaning for ideas and concepts.

Brand strategy via wargaming

War gaming is a role-playing projection which plays out current business strategies, role-plays competitive adversaries and finds consensus on future actions for business.

Uses military theory for decision-making in business.

Dynamic and forward thinking activity that anticipates competitive and market reactions to business strategy.

Excellent in establishing an early warning monitoring for competitive reactions and counteractions.

Exceptional method for cross-functional learning and sharing.