Our work.
Our team of researchers, designers, strategists, and data scientists helps brands learn, grow and transform. We have been able to complete our client’s most complex, yet fascinating challenges.

PepsiCo Snacks Portfolio
Understanding competition in canister segment of savory snacks

Avery Dennison
Creating consistency for global marketing strategy in packaging

WeCareBeauty
Brand development for breakthrough innovation in beauty

Colgate
Understanding promo effectiveness in oral care

Duyvis
Distilling drivers of growth for the most loved brand in social snacking

Project Syndicate
Decoding Generation Z for businesses and brands

Lay's, Walker's
Fighting for market share in savory snacks in Europe

Benenuts
Helping nuts brands win against private label in Western Europe

PepsiCo
How do people in different cultures choose beverage for meals?

NNEsthetic
Fighting media driven barriers in aesthetic cosmetology

Lay’s Stax
Helping Lay’s win in the new category

Utair
How to make brand fly again?