Someone said that ideas are currency of the 21st century. Today organizations compete for minds and ideas.

Ideas play a critical role in launching of the new product, improvement of a service, establishing an innovative process or any other critical process in the organizational development. The first stage of innovation and getting the right ideas at the right time into the funnel is critical. This stage of the process normally involves observations, explorations and strategic sessions involving consumers, employees and other creative partners. And although explorations are made to get inspired and explore customers and consumers experiences in the natural setting in reality it is a modelled session in a closed room or consumer co-working at best.

Currently, it is often the case that most strategic processes in the organizations are designed around sessions which often ‘make’ ideas rather than generate them as a result of a careful analysis of the competition and own business. It is almost always that people are expected to come to the workshop and generate illuminating ideas and initiatives without their own preparation, relying on decks and reports. But ideas do not come with due dates and often occur as result of analysis and collection of fragments of knowledge and observations that come as individual thinking process and later a group discussion. In large organizations people are used to relying on reports that are circulating in the teams for weeks if not months with same narratives translated by senior leaders.

So often people think about work most hours of the day. These are the people who don't have the time to look beyond the area of specific responsibilities because on top of work they have families, kids, and ton of other jobs-to-do. As such, people simply don't have time to search for information, new ideas, research and inspirations while change is happening outside of their cubicle in a fast mode. Moreover, people don’t take enough effort to go into the ‘field’, check the basics or challenge existing status quo with the way things are done.

At Brandz&Numbers we have established a number of strategic tools which enable teams to properly prepare and get inspiration for new ideas relevant to specific business issue, break away from standard narratives and understand how to challenge conventions to come up with the right ideas at the right time.