NEW EDGE OF COMPETITIVE STRATEGY IN FMCG INDUSTRIES 

Finally, the rollercoaster of the 2020 has ended, and the anticipation for better times is contagious. With uncertain times still ahead, smart businesses are thinking about post-COVID future. Are you prepared for the changed competitive landscape? Have you embraced the change caused by COVID pandemic? Do you know how your competition is doing?

Our tools are designed to mitigate better thinking and decision making in complex fast-paced markets. Our proprietory competitive insights methodology Enfilade© is designed to decode your marketplace and pave the road to best market strategy for your brands. It is based on wargaming principles powered by Integrated Competitive Score (ICS) which is an easy to read proxy of how your brands are performing vs. competition. By running ICS we evaluate you versus your marketplace and your competitive rivals via

1) Deep-diving into trends, uncontrollables, consumers, customers, channels, value engineering, etc. 

2) Playing out market development scenarios with your teams to check the outcomes of your strategic decisions.

3) Evaluating the counteractions of competitors versus your possible moves.

We will help to make sure that your decision making is taking the right turns, and you are choosing the best path to your success.

How we do it? Find out more here.