ideas.

insights.

implications.

Wargaming 2.0

Wargaming 2.0

NEW EDGE OF COMPETITIVE STRATEGY IN FMCG INDUSTRIES 

 

Finally, the rollercoaster of the 2020 has ended, and the anticipation for better times is contagious. With uncertain times still ahead, smart businesses are thinking about post-COVID future. Are you prepared for the changed competitive landscape? Have you embraced the change caused by COVID pandemic? Do you know how your competition is doing?

Our tools are designed to mitigate better thinking and decision making in complex fast-paced markets. Our proprietory competitive insights methodology Enfilade© is designed to decode your marketplace and pave the road to best market strategy for your brands. It is based on wargaming principles powered by Integrated Competitive Score (ICS) which is an easy to read proxy of how your brands are performing vs. competition. By running ICS we evaluate you versus your marketplace and your competitive rivals via

1) Deep-diving into trends, uncontrollables, consumers, customers, channels, value engineering, etc. 

2) Playing out market development scenarios with your teams to check the outcomes of your strategic decisions.

3) Evaluating the counteractions of competitors versus your possible moves.

We will help to make sure that your decision making is taking the right turns, and you are choosing the best path to your success.

How we do it? Find out more here.

 

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(1/1) ErrorException

fwrite(): write of 1832 bytes failed with errno=122 Disk quota exceeded

in StreamHandler.php line 133
at HandleExceptions->handleError(8, 'fwrite(): write of 1832 bytes failed with errno=122 Disk quota exceeded', '/var/www/h68363/data/www/brandznumbers.com/vendor/monolog/monolog/src/Monolog/Handler/StreamHandler.php', 133, array('stream' => resource, 'record' => array('message' => 'ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main}', 'context' => array(), 'level' => 400, 'level_name' => 'ERROR', 'channel' => 'local', 'datetime' => object(DateTime), 'extra' => array(), 'formatted' => '[2025-09-05 16:56:35] local.ERROR: ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main} ')))
at fwrite(resource, '[2025-09-05 16:56:35] local.ERROR: ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main} ')in StreamHandler.php line 133
at StreamHandler->streamWrite(resource, array('message' => 'ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main}', 'context' => array(), 'level' => 400, 'level_name' => 'ERROR', 'channel' => 'local', 'datetime' => object(DateTime), 'extra' => array(), 'formatted' => '[2025-09-05 16:56:35] local.ERROR: ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main} '))in StreamHandler.php line 119
at StreamHandler->write(array('message' => 'ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main}', 'context' => array(), 'level' => 400, 'level_name' => 'ERROR', 'channel' => 'local', 'datetime' => object(DateTime), 'extra' => array(), 'formatted' => '[2025-09-05 16:56:35] local.ERROR: ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main} '))in AbstractProcessingHandler.php line 39
at AbstractProcessingHandler->handle(array('message' => 'ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main}', 'context' => array(), 'level' => 400, 'level_name' => 'ERROR', 'channel' => 'local', 'datetime' => object(DateTime), 'extra' => array(), 'formatted' => '[2025-09-05 16:56:35] local.ERROR: ErrorException: file_put_contents(): write of 202 bytes failed with errno=122 Disk quota exceeded in /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:122Stack trace:#0 [internal function]: Illuminate\\Foundation\\Bootstrap\\HandleExceptions->handleError(8, \'file_put_conten...\', \'/var/www/h68363...\', 122, Array)#1 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php(122): file_put_contents(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', 2)#2 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/FileSessionHandler.php(83): Illuminate\\Filesystem\\Filesystem->put(\'/var/www/h68363...\', \'a:3:{s:6:"_toke...\', true)#3 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Store.php(128): Illuminate\\Session\\FileSessionHandler->write(\'pV32zqewvxhBClj...\', \'a:3:{s:6:"_toke...\')#4 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Session/Middleware/StartSession.php(88): Illuminate\\Session\\Store->save()#5 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(218): Illuminate\\Session\\Middleware\\StartSession->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#6 /var/www/h68363/data/www/brandznumbers.com/vendor/laravel/framework/src/Illuminate/Foundation/Http/Kernel.php(189): Illuminate\\Foundation\\Http\\Kernel->terminateMiddleware(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#7 /var/www/h68363/data/www/brandznumbers.com/public/index.php(64): Illuminate\\Foundation\\Http\\Kernel->terminate(Object(Illuminate\\Http\\Request), Object(Illuminate\\Http\\Response))#8 {main} '))in Logger.php line 344
at Logger->addRecord(400, object(ErrorException), array())in Logger.php line 712
at Logger->error(object(ErrorException), array())in Writer.php line 203
at Writer->writeLog('error', object(ErrorException), array())in Writer.php line 114
at Writer->error(object(ErrorException))in Handler.php line 71
at Handler->report(object(ErrorException))in Handler.php line 35
at Handler->report(object(ErrorException))in HandleExceptions.php line 81
at HandleExceptions->handleException(object(ErrorException))