«A brand must use consumer participation to shape the fundamentals of what it offers people, and constantly keep up with changing needs. It’s the game of relevance, and brand and consumer must be on the same side»

— Tracey Follows, Planning Partner, VCCP

Innovations is always a risky part of business. One can only assume how much time and effort it would take to bring ideas to market or – the most important question – whether they would work at all. We believe that innovation should be consumer-led if the business wants to see return on its investments.

Consumers now are devouring more visual information as a compromise to reading and analyzing. In consumer research this trend is reflected in how consumers do not like to engage with difficult business issues echoed in technical guides and questionnaires.

The best solution to tackle this issue is engaging consumers, business teams and employees together to work on a business issue. There is a number of methodologies that can help businesses ‘watch and learn’ while consumers or customers discuss their experiences with client’s teams first hand.

We have developed ways and solutions of how we incorporate consumer feedback in brand building and brand development. Talk to us to find out more.