Client
WeCareBeauty
Background
Re-thinking beauty in circular economy paradigm
WeCare Beauty is a company with roots into sustainable practices and circular economy in consumer goods and retail in Nordics. It was founded on increased consumer demand for environmentally conscious authentic brands that consumers can trust. The disruptive technology invented by the start-up used smart-powered filling dispensers allowed to discharge the product right into personal re-usable consumer bottle with a safety seal, complying with all hygiene standards right at the points of sale.
Our job was to develop a full-scale launch campaign for the company including visual identity, communication suitable for consumers, investors, partners, suppliers and other stakeholders.
Outcome
All elements of the marketing mix are researched and developed
Visual identity elements are developed and executed in the product mix, including package, equipment and comms
Sales, marketing and operational plans are defined with clear milestones to be executed
The start-up was chosen to be innovation of the year by Finnish Cosmetics Association
The start-up able to raise 0.5M euro in R1 fundraising campaign for further development
