Client
Global Packaging Company
Background
Brand and corporate event development.
The client is a materials science and manufacturing company specialized in the design and manufacture of a wide variety of labeling and functional materials. Company’s expertise and global scale enables it to deliver innovative, sustainable and intelligent solutions to customers globally. Marketing products and services globally requires consistency of marketing and advertisement materials and content which is being shared on the key markets around the world.
Our job was in partnership with BTL agency to develop a strategy and marketing promotion campaign including visual identity, communication suitable for consumers and B2B partners, and other stakeholders.
Outcome
All elements of the strategy and marketing campaign developed.
Visual identity elements are executed in the product mix, including logos, market adaptation toolkits, corporate content and certificated.
Workshop integrated protocols for adoption of the marketing toolkits are cascaded via all-company conference and regional townhalls.
Key markets successfully adopted marketing materials and used them in promotion and sales materials in annual pipelines.
